Boat Marketing For Small and Medium-Sized Businesses
There are many ways to market your boat or yacht. One way is through boat shows. Boat shows offer you a chance to display your craft in front of others who are interested in large recreational vessels. These shows are also a great way to meet potential buyers for your boats. Boat shows can take place on a local level or they can be national events. Either way, boat shows provide boat makers with an opportunity to reach out to people who might be interested in buying a boat or other watercraft.
Boat shows typically last one day. You need to make sure that you find a boat show that has plenty of interest. It’s also important that the show is advertised in the area where you live. Boat shows are a great way for you to meet other boaters. You’ll learn about different types of vessels and spend time socializing with them. Boating is a fun and exciting hobby that is great for families and can be shared by people of all ages.
Another tip for boat marketing at boat shows is to create press releases about the day you attended the show. Write about the new features or new technology that you and your company have created. Include pictures of the boat or yacht you are selling, price guides, or any other information that you want to share. Have copies of these published in trade and print publications.
In addition to boat marketing at boat shows, you should also take advantage of social media outlets to promote your new vessel. Many boaters use social media networks such as Facebook and Twitter to communicate with their friends and family about their latest findings. In turn, people who enjoy boats and social media are likely to take notice of what you have to say about your boat. Boaters love to tell other boaters about their passions and you can increase your exposure to the boating community through social media.
The right sidebar of your website should have a dedicated section for selling and posting your newest boat stories. Use bullet points and lists to break down the main points you are trying to make. Most people will read through these sections briefly and be more interested in what you have to say about boats than the actual details of the story. You can further entice the boaters in your audience by creating a photo gallery filled with photos that show your boats in a different light.
Boat dealerships at boat shows have a chance to have their own booth or table setup. Having your own booth means you have an opportunity to deal directly with the boaters at the show, getting them in the booth to see what you have to offer. Many dealers have their own blogs or websites and can help potential customers research different types of boats and what they are looking for. If they have photos of their boats available, it will make it easier for potential customers to decide which one is for them. If you don’t have any photos available, ask a dealer to post yours and let them know what kind of reaction you are getting from the crowd.
Getting involved with local and social media efforts to spread the word about your boat company can also increase your chances of gaining a new customer or spiting interest from existing customers. Find a way to incorporate social media into your advertising and marketing efforts. Let boaters blog about the boat that you sell, post pictures and videos of the boats, and post comments on what they have to say. Set up a Facebook page for your business and invite the contacts of boaters that you know to like and share your page. Getting the word out about the boat company through social media helps you to gain a new customer and keeps existing ones coming back for more.
Boating gear that needs to be sold in large quantities can be expensive for a small company. You can gain full access to everything you need to get your boat marketing through the power of the Internet. Purchase products from online resellers that allow you to sell the product documentation that comes with the boat. This documentation can include the boat name, date of manufacture, service history, maintenance records, and any other information that shows the boat’s true value.